I don’t normally post on non-technical topics, but Pandora has been such a wonderful addition to my technological experience that I felt it pertinent to share here. In case you haven’t heard of it, Pandora is a service that allows you to create and shape your own streaming radio stations. Pandora has become quite popular since its founding in 2000, now with tens of millions of listeners. I hadn’t heard much about it a year ago, and now I see people using it all the time.
To create a new station, you seed it with an artist or a song. So far I’ve run into very few songs and artists I wanted to hear that weren’t on Pandora, and I have a few… obscure tastes. Pandora will then create a station based on music similar to the one you entered and start playing it. That similarity is powered by the Music Genome Project, Pandora’s secret sauce. Technicians record characteristics about all the songs in their collection, allowing them to provide you with finely-tuned recommendations.
I didn’t have any expectations when I first tried it out, but after a week of voting suggestions up and down, I began to notice a wonderful thing. Pandora was playing songs I had never heard of, but immediately loved. I’ve discovered many new artists and songs that I would never have likely come across otherwise. In fact, I liked some of them so much that I actually started buying songs. Aside from the occasionally lucid Amazon suggestion, I’ve never encountered a service that aligned so accurately with what I like.
Pandora’s prospects are even brighter with the recent settlement of a long-standing music royalty battle. Resulting from this was the decision to cap free account usage to 40 hours a month. I listen to Pandora a lot. Nearly all day at work on my laptop, at home on my PC, and from my Blackberry Storm while in the car. As a result I hit the cap before the middle of this month. It was time to ante up, support a great thing, and get a paid account.
Enter Pandora One. It’s $36 a year, and offers a decent set of features:
- No monthly listening cap
- No ads in the web interface
- A smaller, pop-out browser interface
- Skins for customizing the appearance
- 192Kbps streaming
- A desktop application for browser-less listening
- No limit on skips
- Longer timeout
The desktop app is wonderful. It’s built on Adobe Air, so it works on all major desktop platforms. It has a small footprint, almost all the functionality of the browser interface, and looks pretty slick:

Since I’ve been using Pandora, I don’t think much about where my music is or the process of collecting new additions. Pandora can be wherever I need to go, and it will keep bringing great music to me, both new and familiar. Instead of putting any effort into the process of having and using a music collection, I can simply listen and only take any action when I like or dislike something. This has been an interesting change to explore, and I think it’s a positive one.